Product Information

Brand Performance Indicator aims to aid evaluation of performance of different brands by using Huq’s proprietary footfall data.

Note

This product is currently under active development.

Example questions you can answer with this product:

• Has brand X gained more visitor dwell time throughout the years?

• Did brand A have more visitor dwell time compared to brand B?

• What’s the market share of brand X in terms of visitor dwell time?

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Example output plot

The following is a simple plot of 5 time series generated by the underlying product, each describing the visit time per capita of large supermarkets of different brands.

Example market share plot

The following is an alternative view of the 5 time series shown above. This is generated by summing every time series up on a daily basis and dividing the many original time series by that new aggregated sum time series.